Brighton Jones, a national financial firm headquartered out of Seattle, had many visual and brand identities that lived under it’s corporate umbrella. Making sure each of these initiatives and programs could be expressed in a unique and creative way was my job, from logo creation to practical application of the design.
When I started at Brighton Jones there was no brand guide to speak of. Logo files were created but scattered across folders. Colors and fonts were being used but no consistency was in place.