Climb On! was a sales competition put on by Brighton Jones. The goal was to take the concept of a sales competition but make it fun. The company was segmented into teams and created their own names. From their I built out individual pod logos based on their team name (with the goal of looking connected as the NBA logos do)
A real mountain
Because logos wouldn’t go far enough. We built a mountain.
Why stop there
To encourage participation and keep the competition going I created bi-monthly videos that tracked progress as teams worked towards the goal.