Evergreen Shakers are a northwest bluegrass band that I also happen to play in. Not waiting to fall into the trap of The Cobbler shoeing their kids, I created a proper brand and saw the visually identity of the band up through our first album release
You can find the band on Spotify here
The name was inspired by an old Shaker church that happen to be near the campgrounds of the bluegrass festival Toddgrass. I then designed the logo to reflect the bands image. The design is simple, and easily transposed onto show flyers, stickers and anything else.
We had a wedding lined up at a farm in Cle Ellum, Washington. I worked with the photographer and explained what shots angles and lighting we were working for. Knowing we would use the pictures for our upcoming album I also coordinated our outfits in the style of old country singers,where each memeber had a slightly different take on the black and white attire.
After we finished recording and mixing our album we set up an album release party at Conor Byrne in Ballard. Our goal was to throw a memorable night that celebrated all we accomplished. Since no one buys CD’s anymore, we created a little gift set. Included was a mason jar with an Evergreen Shakers label on it, an evergreen tree plantable sapling, an Evergreen Shakers Sticker, and a digital download code.
We hired a local videographer to capture the event. I later took the footage, edited it and put it to one of our songs.